You’ve got an idea for a business, but how do you know if it’s a good one? In this course, experts LeKeisha Grant and Emerald Sparks will walk you through how to do basic market research and customer discovery, how to calculate the revenue you’ll need to generate to make your business sustainable, and important questions to ask as you start to grow and scale. Let’s get started.
If you’re here, you know how important marketing is to run a successful business. In this course, marketing experts Christina Mendez and Danielle Phillips teach everything from how to position your business and write your first marketing plan, to how to claim your Google business profile and run your first paid digital marketing campaign. Let’s get started.
If you want to run a successful business, you have to know your numbers. In this course, accounting expert Emerald Sparks will teach you how to compile and use basic financial documents, including your P&L/income statement, cash flow statement and balance sheet. Let’s get started.
Intro to Business Law
You know what working in your business looks like day-to-day, but are your i’s dotted and t’s crossed? In this course, business lawyer Chris Nalls helps you get your paperwork in order, no matter where you are in your business journey. Learn how to choose your business structure and file with the government, prep your first operating agreement & hire your first employee.
Standard Operating Procedures establish processes and standards for your business that create efficiency, effectiveness and consistency. In this course, Teresa lays out areas of operations where SOPs are valuable for pop-up businesses, e-commerce shops, and brick + mortar spaces.
Open Your Brick + Mortar
Securing and operating that first storefront is a milestone for many entrepreneurs. But you need more than just a rent to make it happen! In this course, In this course, business advisor and hospitality expert Teresa Perretta shares exactly what goes into that brick + mortar operation so you can decide if a physical location is what your business needs next.
Need money for your business, but don’t know where to start? Rushlight Ventures President and angel investor Andy Cothrel is here to help! Through this course, learn what kind of investment dollars are out there; how to determine if outside funding is right for you; and how to appeal to various investor groups and speak their lingo.
Launch Your MedTech Startup
On average, it takes a medical startup 7 years to get from idea to market — significantly longer than startups in other industries. Part of the reason for this extended timeline is due to heavier regulation of medical devices by the U.S. Food and Drug Administration. In this course, experts from Kaleidoscope review the stages of medical device development, how to prepare for your regulatory clearance pathway, and how to set up scalable quality management systems to support business growth.
Build Your Pitch Deck
There are a lot of reasons you need to have a pitch deck prepared and ready to deliver, even in the early stages of your business journey. In this course, Lauren and LeKeisha from the Entrepreneurs’ Center, will want you through how to build a pitch deck, and offer some tips and tricks to deliver your best pitch.
Conceptos Básicos de Negocios
Bienvenidos al entrenamiento de Launch Dayton para emprendedores y negocios, una colección gratuita de cursos y entrenamientos para negocios y emprendedores que le ayudará a empezar y crecer su propia empresa. En este curso, aprenderá cómo escribir un plan básico para su negocio, qué documentos necesita rellenar y enviar para operar un negocio oficial en el estado de Ohio, y cómo comenzar a crear una estrategia de marketing para su empresa.
IP For Business Owners
Whether you’re an inventor or a baker, there’s a good chance you have some sort of intellectual property connected to your business. In this course, patent lawyer Tom Lees explains what intellectual property is, what tools (patents, trademarks and copyrights) you can use to protect your IP, and how IP can be leveraged, from seeking investment to marketing online.